Lamaa Brand Identity
Live Case ↗CLIENTLamaa Studio
SCOPEIdentity · Guidelines
TOOLSIllustrator · Photoshop
OUTPUTVector · CMYK · RGB
YOUSSEF
Clean Design.
Practical Digital Solutions.
- Brand Identity / Visual Direction
- E-Commerce DTC / Print & Digital Production
BRAND IDENTITY • MOTION GRAPHICS • E-COMMERCE • PACKAGING • VISUAL DIRECTION • DTC CREATIVES •
BRAND IDENTITY • MOTION GRAPHICS • E-COMMERCE • PACKAGING • VISUAL DIRECTION • DTC CREATIVES •
BRAND IDENTITY • MOTION GRAPHICS • E-COMMERCE • PACKAGING • VISUAL DIRECTION • DTC CREATIVES •
BRAND IDENTITY • MOTION GRAPHICS • E-COMMERCE • PACKAGING • VISUAL DIRECTION • DTC CREATIVES •
Portfolio Index
Selected Works
Career & Track Record
Professional Experience
Nov 2025 — Jan 2026
Multimedia Designer
Dahbi Group (AI Automation Agency)
Tangier, Morocco- Brand Identity & E-Commerce: Developed visual identities and high-performing static ad creatives for international DTC brands (Amarapure & Spottracker), maintaining strict adherence to brand guidelines.
- Social Media & Video: Produced clean, high-impact video content and motion assets tailored for paid social media advertising campaigns.
- Pre-Press & Packaging: Designed and prepared technical pre-press production files for various corporate print materials, including gift bags and executive certificates.
- Digital Signage & Collateral: Created specialized visual assets for digital signage displays and custom event trophies.
2019 — Present
Independent Multimedia Designer
Freelance | Self-Employed
Kenitra, Morocco (Remote)- Branding & Digital Marketing: Established distinctive visual identities and high-performing marketing creatives supporting Meta and Google Ads campaigns.
- E-Commerce Landing Pages: Designed responsive, conversion-focused landing pages for online businesses on YouCan and Shopify platforms.
- Print on Demand & Apparel: Managed active storefronts on Merch by Amazon & Redbubble; applied technical Direct-to-Film (DTF) textile printing standards.
- AI-Accelerated Workflows: Utilized Midjourney and Gemini to accelerate concept ideation, storyboarding, and rapid visual asset delivery.
Professional Philosophy
Structure, precision, and business value in every pixel.
Multimedia Designer with 6+ years of experience helping businesses communicate with clarity and impact. I specialize in building clean, professional visual systems that build trust and drive commercial results.
Unlike fleeting trends, I approach design with engineering rigor: structured brand identities, conversion-focused DTC e-commerce assets, and prepress-certified print production. Proficient across the Adobe Suite and Affinity ecosystem, augmented by modern AI-assisted workflows (Midjourney, Gemini).
Core Expertise
- E-Commerce Branding & DTC Systems (Amarapure, Spottracker)
- Conversion-Focused Landing Pages (YouCan & Shopify)
- Paid Social Ad Creatives (Meta Ads, TikTok Ads & Google Ads)
- Pre-Press File Preparation, Corporate Packaging & Signage
- Print on Demand & Apparel (DTF & DTG Standards)
- AI-Accelerated Concepting & Prototyping (Midjourney, Gemini)
- Studio Retouching, Color Grading & Video Production
Software & Tool Stack
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere Pro
Adobe After Effects
Affinity Designer
Photopea
Midjourney
Gemini
YouCan
Shopify
Meta Ads
TikTok Ads
Google Ads
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere Pro
Adobe After Effects
Affinity Designer
Photopea
Midjourney
Gemini
YouCan
Shopify
Meta Ads
TikTok Ads
Google Ads
Academic & Technical Formation
Education & Diplomas
2021 — 2022
Technical Training in Graphic Design (Infographie)
Vocational Training Center (OFPPT) — Kenitra, Morocco
2019 — 2020
1st Year — Physical Sciences & Chemistry
Ibn Tofail University, Faculty of Sciences — Kenitra, Morocco
2018 — 2019
High School Diploma — Experimental Sciences (Physics)
Al Qods High School — Kenitra, Morocco
Available for Opportunities
Let's create high-impact, brand-focused work.
Ready to deliver high-performing brand systems, DTC e-commerce assets, or end-to-end multimedia design. Based in Kenitra, Morocco — available locally or for relocation.
Kenitra, Morocco (Ready to Relocate)