YOUSSEF
Youssef El Aroui
MULTIMEDIA DESIGNER · 6+ YEARS EXP
KENITRA, MOROCCO

Clean Design.
Practical Digital Solutions.

  • Brand Identity / Visual Direction
  • E-Commerce Brands / Print & Digital Production
BRAND IDENTITY • MOTION GRAPHICS • E-COMMERCE • PACKAGING • VISUAL DIRECTION • E-COMMERCE BRANDS • BRAND IDENTITY • MOTION GRAPHICS • E-COMMERCE • PACKAGING • VISUAL DIRECTION • E-COMMERCE BRANDS • BRAND IDENTITY • MOTION GRAPHICS • E-COMMERCE • PACKAGING • VISUAL DIRECTION • E-COMMERCE BRANDS • BRAND IDENTITY • MOTION GRAPHICS • E-COMMERCE • PACKAGING • VISUAL DIRECTION • E-COMMERCE BRANDS •

Portfolio Index

Selected Works

Dawam Brand & App UI

Dawam Brand & App UI

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CLIENTDawam App (دَوَام)
SCOPEIdentity · Mobile UI
TOOLSIllustrator · Photoshop · AE
OUTPUTApp UI · Monogram · System
Lamaa Brand Identity

Lamaa Brand Identity

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CLIENTLamaa Studio
SCOPEIdentity · Guidelines
TOOLSIllustrator · Photoshop
OUTPUTVector · CMYK · RGB
Uranx Brand & Pack

Uranx Brand & Pack

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CLIENTUranx
SCOPEVisual Identity · Pack
TOOLSIllustrator · InDesign
OUTPUTPrint Ready · 3D Mockup
Hayo Logo Design

Hayo Logo Design

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CLIENTHayo Natural
SCOPELogo Design · Identity
TOOLSIllustrator · Photoshop
OUTPUTVector Mark · Identity
Photo Saidd Logo Design

Photo Saidd Mark

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CLIENTPhoto Saidd Studio
SCOPELogo Mark · Typography
TOOLSIllustrator
OUTPUTScalable Vector · SVG

Career & Track Record

Professional Experience

Nov 2025 — Jan 2026

Multimedia Designer

Dahbi Group (AI Automation Agency)

Tangier, Morocco
  • Brand Identity & E-Commerce: Developed visual identities and high-performing static ad creatives for international E-Commerce brands (Amarapure & Spottracker), maintaining strict adherence to brand guidelines.
  • Social Media & Video: Produced clean, high-impact video content and motion assets tailored for paid social media advertising campaigns.
  • Pre-Press & Packaging: Designed and prepared technical pre-press production files for various corporate print materials, including gift bags and executive certificates.
  • Digital Signage & Collateral: Created specialized visual assets for digital signage displays and custom event trophies.
2019 — Present

Independent Multimedia Designer

Freelance | Self-Employed

Kenitra, Morocco (Remote)
  • Branding & Digital Marketing: Established distinctive visual identities and high-performing marketing creatives supporting Meta and Google Ads campaigns.
  • E-Commerce Landing Pages: Designed responsive, conversion-focused landing pages for online businesses on YouCan and Shopify platforms.
  • Print on Demand & Apparel: Managed active storefronts on Merch by Amazon & Redbubble; applied technical Direct-to-Film (DTF) textile printing standards.
  • AI-Accelerated Workflows: Utilized Midjourney and Gemini to accelerate concept ideation, storyboarding, and rapid visual asset delivery.

Professional Philosophy

Structure, precision, and business value in every pixel.

Multimedia Designer with 6+ years of experience helping businesses communicate with clarity and impact. I specialize in building clean, professional visual systems that build trust and drive commercial results.

Unlike fleeting trends, I approach design with engineering rigor: structured brand identities, conversion-focused E-Commerce assets, and prepress-certified print production. Proficient across the Adobe Suite and Affinity ecosystem, augmented by modern AI-assisted workflows (Midjourney, Gemini).

Core Expertise

  • E-Commerce Branding & Digital Systems (Amarapure, Spottracker)
  • Conversion-Focused Landing Pages (YouCan & Shopify)
  • Paid Social Ad Creatives (Meta Ads, TikTok Ads & Google Ads)
  • Pre-Press File Preparation, Corporate Packaging & Signage
  • Print on Demand & Apparel (DTF & DTG Standards)
  • AI-Accelerated Concepting & Prototyping (Midjourney, Gemini)
  • Studio Retouching, Color Grading & Video Production

Software & Tool Stack

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere Pro
Adobe After Effects
Affinity Designer
Photopea
Midjourney
Gemini
YouCan
Shopify
Meta Ads
TikTok Ads
Google Ads
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere Pro
Adobe After Effects
Affinity Designer
Photopea
Midjourney
Gemini
YouCan
Shopify
Meta Ads
TikTok Ads
Google Ads

Academic & Technical Formation

Education & Diplomas

2021 — 2022

Technical Training in Graphic Design (Infographie)

Vocational Training Center (OFPPT) — Kenitra, Morocco

2019 — 2020

1st Year — Physical Sciences & Chemistry

Ibn Tofail University, Faculty of Sciences — Kenitra, Morocco

2018 — 2019

High School Diploma — Experimental Sciences (Physics)

Al Qods High School — Kenitra, Morocco

Available for Opportunities

Let's create high-impact, brand-focused work.

Ready to deliver high-performing brand systems, E-Commerce assets, or end-to-end multimedia design. Based in Kenitra, Morocco — available locally or for relocation.

Kenitra, Morocco (Ready to Relocate)